Waldorf Astoria Residences St. Petersburg
Tampa Bay's first ultra-luxury branded residence — a 50-story Hilton-managed waterfront tower establishing the region's absolute pricing ceiling at $1,400+ PSF. The fastest-selling condominium on the West Coast of Florida.
Record-setting $27M penthouse • ~11,000 SF SF • Tampa Bay's all-time residential price record
Signal Asset for Tampa Bay
The intelligence you need to advise UHNW clients on Tampa Bay’s most consequential residential offering.
Downtown St. Petersburg’s delivered luxury towers — Art House, 400 Central, and Reflection — average between $727–$950 PSF. Waldorf Astoria has established an entirely new pricing tier at $1,503 avg PSF, absorbing $175M+ in contracts within its first twelve months of pre-construction sales.
This is not a speculative projection. It is a completed transaction set that redefines every luxury comparable in this market. For every agent working a premium listing within 20 miles of this site, these are the numbers that shape your pricing conversations, your client expectations, and your competitive positioning.
Waldorf Astoria Residences St. Petersburg introduces a new chapter in timeless luxury, where enduring sophistication meets the iconic beauty of Florida's Gulf Coast. Poised along the tranquil waters of Tampa Bay, this extraordinary 50-story tower embodies the storied legacy of Waldorf Astoria while embracing the vibrant spirit of St. Petersburg. Rising as the tallest building in the city at 540 feet, this $500M Signal Asset launched sales on April 25, 2025, achieving the fastest absorption of any condominium on the West Coast of Florida. Designed by acclaimed architectural firm Cube 3, with award-winning interior design by BAMO, this landmark residence offers sophisticated design and breathtaking skyline views at $1,400+ PSF—establishing the absolute ceiling for Tampa Bay luxury real estate.
“$175M+ in contracted sales absorbed in 12 months at 2× market average PSF. Premium inventory absorbing first — the whales came early.”
— Market Intelligence Assessment
Tampa Bay's first ultra-luxury branded residence, establishing new pricing tier. $500M total project cost with 73,000 SF Class-A office space and 10,000 SF ground-floor retail. 540' height/50 stories surpasses 400 Central for skyline dominance. 163 residences across 27 floors (20-46) creates unmatched exclusivity ratio in market. $27M record-setting penthouse validated 80% premium capacity over previous $15M Tampa Bay record.
$981-$2,316/SF pricing by floor plan/level/view. Fastest-selling condominium on the West Coast of Florida: 33 units (20.2%) sold since April 2025 launch with $100M+ in contracted sales within 10 months. 3.0 units/month pace projects sellout aligned with Q4 2030 delivery (MLS Proj Comp Date 12/31/2030). Majority of buyer interest from within Florida—not northeast or international markets as with Miami.
Pricing Transparency Note
Two units (3103 and 3404) have documented price decreases from prior MLS listings. Four MLS cancellations (2302, 2702, 3103, 3404) are interpreted as executed buyer contracts — developer cancels MLS when buyer signs. Unit 2702 went under contract between Feb–Mar 2026 (26 DOM — fastest Res 02 absorption). Two new units (2902 at $2.9M, 4502 penthouse at $6.7M) appeared in March 2026 as replacement inventory. All prices stable — no price changes detected Feb → Mar 2026. Full provenance tracked in Pricing Ladder below.
The Waldorf Astoria Advantage
24/7 Waldorf Concierge
Hilton-managed operations with dedicated concierge, doorman, valet, bellman, and emergency maintenance. Predictable expense ratios with institutional-grade oversight — no HOA board surprises.
15-25% Resale Premium
Branded residences command 15-25% resale premium vs. non-branded peers. The Waldorf name accelerates marketing, compresses days-on-market, and reduces price negotiation.
Hilton Honors Diamond
Automatic Diamond status with priority access to 8,300+ Hilton properties globally. Room upgrades, executive lounge access, worldwide discounts—tangible lifestyle value your clients will use every quarter.
58 of 163 units contracted pre-construction
What The Numbers Say
Validated demand signals that redefine the comparable landscape for every luxury listing in the Tampa Bay metro.
Downtown St. Petersburg’s delivered luxury towers (Art House, 400 Central) average $877–$950 PSF. Waldorf Astoria has established an entirely new pricing tier at $1,503 avg PSF — a 64% premium over the delivered market average — with $113M+ in contracts absorbed in its first 12 months of pre-construction sales (33 confirmed sold + 4 cancelled MLS listings indicating executed contracts).
Waldorf is no longer alone at the top. Roche Bobois ($1,433/SF), Pendry Tampa ($1,397/SF), Tampa EDITION ($1,547/SF closed), and Viceroy Clearwater ($1,198/SF) form a new competitive ultra-luxury cohort. The branded residence market in Tampa Bay now has 7 distinct projects — more than Miami had in 2019.
For advisors working adjacent premium inventory, these are not abstract figures. They are the new comparables that shape your pricing strategy, your client conversations, and your market positioning.
~11,000 SF duplex penthouse on floors 49-50 set Tampa Bay's all-time residential price record within 90 days of sales launch. Features 50-ft rooftop pool and private movie theater. Previous Tampa Bay record: $11.6M (Ritz Carlton Tampa, 2021). Previous St. Pete record: $8.25M.
Surpassed $100 million in contracted sales within 6 months—the fastest-selling condominium on the West Coast of Florida. At $2.5M entry point (2.5x market average), absorption pace demonstrates deep UHNW demand previously underserved.
33 units sold (20.2% of inventory) in 10 months pre-construction. Comparable branded projects require 12-18 months to reach this threshold—this is accelerated demand. Buyer demographics skew Florida-resident, not northeast/international.
Waldorf Astoria Residences now spans 20+ properties globally. Five existing U.S. locations (New York City, Atlanta Buckhead, Park City, Las Vegas, Chicago) plus 7+ in development including Miami (100-story supertall), Pompano Beach, Denver, Sarasota, Lake Tahoe, and St. Petersburg. International properties include Dubai, Costa Rica, and Los Cabos. St. Petersburg — approved by city council November 2024 — is the first Waldorf Astoria Residences on Florida's Gulf Coast, signaling institutional conviction that Tampa Bay luxury demand now warrants the same ultra-premium branding deployed in South Florida and gateway cities.
7 active Stellar MLS listings at 150 2nd Ave S (as of March 2026). Price range $2.9M–$6.7M ($1,255–$1,879/SF). Includes first 4BR penthouse listing (Unit 4502 at $6.7M / $1,777/SF — 3,772 SF). 4 cancelled listings indicate executed contracts or strategic repositioning. Avg CDOM 129 days. All listed by Smith & Associates (Golub, Bolla, Borsik Niebles). Year built 2026 — pre-construction inventory on MLS ahead of Q4 2030 delivery.
Fixed rate of $1.40 per square foot per month, billed quarterly. Monthly amounts vary by unit size: 2BR (1,943 SF) ~$2,720/mo, 2BR (2,031 SF) ~$2,843/mo, 3BR (2,651 SF) ~$3,711/mo, 3BR end unit (2,989 SF) ~$4,185/mo, 3BR flowthrough (3,408 SF) ~$4,771/mo. Fee includes 24-hour guard, pool maintenance, security, common area taxes, escrow reserves, and manager.
What This Means For Your Practice
For Buyer Advisors
The $27M record penthouse transaction validates an ultra-luxury tier that did not exist in Tampa Bay 18 months ago. Your UHNW clients no longer need to look to Miami for branded residence caliber product. Pre-construction entry at current pricing offers 15–25% brand premium protection by the time units deliver in 2030.
For Listing Advisors
$100M+ in developer contracts absorbed in 6 months at 2.5× market average PSF. This is the new pricing ceiling for downtown St. Petersburg. Use this absorption data to strengthen comparable analysis for your own premium listings — whether at ONE St. Pete, Saltaire, 400 Central, or surrounding resale inventory. Every luxury listing in this market now prices relative to this benchmark.
The Bigger Picture
Tampa Bay’s luxury condo market has seen PSF grow 42% over five years. Resale inventory downtown is down 34% year-over-year — driven partly by two towers completing 3–4 year build cycles simultaneously, creating tail inventory in delivered buildings rather than a pure demand squeeze. Luxury transactions ($1M+) are up 9.5% and population growth at 2.1% outpaces the national average by 4×. Demand is real, but advisors should frame the inventory shift accurately: delivery-cycle dynamics are compressing resale supply while new construction absorbs at record price points.
Absorption & Velocity
Monthly absorption trends, velocity metrics, and entry pricing — the data behind your next client presentation.
Absorption rate is the single most revealing metric in pre-construction analysis — it measures how many units the market is willing to contract per month before the building physically exists. Unlike resale inventory where buyers tour finished spaces, pre-construction absorption reflects pure demand conviction: buyers are committing millions based on floor plans, renderings, and brand positioning alone. The chart below tracks monthly contract activity from launch through present, while the metrics grid distills the pace into velocity benchmarks, peak demand periods, and projected sellout timelines. Together, these data points tell you whether the market has validated the developer's pricing thesis — and at what speed.
Monthly Absorption Trend
April 25, 2025 — PresentEntry Pricing
Sales Timeline
City Council Approval
St. Petersburg City Council unanimously approved the landmark development. Originally proposed at 49 stories, later increased to 50.
Sales Launch
Whisper campaign began April 25, with hard launch following shortly after. Sales gallery opened at City Center, 100 2nd Ave S. Three contracts processed during whisper phase alone.
$27M Record Penthouse
Duplex penthouse on floors 49-50 sold for $27M—a new Tampa Bay all-time residential price record. Nearly 11,000 SF with 50-ft rooftop pool and private movie theater.
First 89 Days — 16 Units Sold
16 units (9.8% of inventory) absorbed in the first 89 days of sales. Pace exceeded comparable branded pre-construction projects which typically require 12–18 months to reach this threshold.
$100M Milestone
Surpassed $100 million in contracted presales — the fastest-selling condominium on the West Coast of Florida.
$175M+ Milestone
Smith & Associates (David Moyer) confirms $175M+ in total contracted sales — 75% increase over the $100M milestone in just 6 months. Premium inventory absorbing first: upper floors and 4BR penthouses at $3.75M+ drove the average contract to ~$3.0M vs $2.6M 2BR entry price.
Projected Groundbreaking
Construction expected to begin pending sales velocity milestones. Approximately 30 months of construction once started.
Projected Sellout
At ~4.8 units/month velocity, 105 remaining units project to sell out by Q2 2028 — 2 years ahead of the original Q4 2030 estimate.
What This Velocity Tells You
Demand Signal
58 units sold in 11 months at a 3-unit monthly pace — and this is a pre-construction project with no model units, no finished amenity deck, and no physical building to tour. The buyer is purchasing on brand, floor plan, and view alone. That is a conviction trade, not a convenience purchase.
For Your Listings
If $175M+ in contracts can be absorbed at $1,400+ PSF pre-construction, your resale inventory at $800–$1,100 PSF has a strengthened pricing floor. Use this absorption data in your CMAs: it validates that the downtown St. Petersburg luxury buyer is willing to transact at historically unprecedented levels. The velocity here is your evidence.
Legacy Pricing
Select available residences across 6 floor plan types. Pricing reflects pre-construction legacy rates — subject to change.
Legacy pricing represents the developer's original pre-construction rate structure — the lowest price a unit will ever carry. Each residence type has a base entry price that escalates by floor, meaning the grid below is not a menu but a ladder: once a lower-floor unit is sold, that price is permanently gone and the next available unit on a higher floor will cost more. This is the fundamental mechanism of pre-construction value — early buyers capture the deepest discount in a building's entire lifecycle. Developers typically reprice remaining inventory upward as construction milestones are hit and available units thin out.
Residence 01
FL 23-38Residence 02
FL 23-42Residence 03
FL 22-43Residence 04
FL 22-46Residence 05
FL 26-45Residence 06
FL 21-43Advisory: Legacy pricing represents the lowest entry point for each residence type — once a floor is sold, that price is gone permanently. Higher floors command premium pricing reflecting elevated views, reduced noise, and increased exclusivity. As construction advances and inventory tightens, developers historically increase pricing across remaining units. Early buyers at pre-construction rates lock in the deepest discount in a building's lifecycle. Contact the sales office for current availability and real-time pricing before the next price adjustment.
Unit Pricing Ladder
Append-only pricing ledger tracking every known price point across all 6 residence types — sourced from developer sheets, MLS listings, and broker reports.
Pricing Transparency Note
Two units (3103 and 3404) have documented price decreases from prior MLS listings. Four MLS cancellations (2302, 2702, 3103, 3404) are interpreted as executed buyer contracts — developer cancels MLS when buyer signs. Unit 2702 went under contract between Feb–Mar 2026 (26 DOM — fastest Res 02 absorption). Two new units (2902 at $2.9M, 4502 penthouse at $6.7M) appeared in March 2026 as replacement inventory. All prices stable — no price changes detected Feb → Mar 2026. Full provenance tracked in Pricing Ladder below.
The pricing ladder below is an append-only ledger — every price point we have ever sourced for this building is recorded and never overwritten. This means you can see not just where each unit is priced today, but how it got there: original developer sheet pricing, subsequent MLS listings, broker-reported adjustments, and closed sale records all coexist in a single timeline per unit. When you expand a row, you see the full provenance chain. This methodology matters because standard market reports show you a snapshot; the ladder shows you direction, velocity, and whether a unit has been repriced up, down, or stayed flat since launch. The summary cards below capture the aggregate picture, while the sortable table lets you drill into individual units by floor, type, price, or PSF.
| Unit | Floor ↑ | Type | Price | $/SF (Living) | Layout | Trend | Sources |
|---|---|---|---|---|---|---|---|
| #2106active | FL 21 | Res 06 | $3,750,000 | $1,255/SF | 3BR/3/1BA 2,989 SF | ● No Change | 2 entryies▸ |
| #2203 | FL 22 | Res 03 | $3,275,000 | $1,268/SF | 3BR/3/1BA 2,583 SF | ● No Change | 1 entryy▸ |
| #2204 | FL 22 | Res 04 | $3,275,000 | $1,235/SF | 3BR/3/1BA 2,651 SF | ● No Change | 1 entryy▸ |
| #2301active | FL 23 | Res 01 | $4,350,000 | $1,276/SF | 3BR/3/1BA 3,408 SF | ● No Change | 2 entryies▸ |
| #2302Under Contract | FL 23 | Res 02 | $2,600,000 | $1,280/SF | 2BR/2/1BA 2,031 SF | ● No Change | 2 entryies▸ |
| #2605 | FL 26 | Res 05 | $2,700,000 | $1,390/SF | 2BR/2/1BA 1,943 SF | ● No Change | 1 entryy▸ |
| #2702Under Contract | FL 27 | Res 02 | $2,800,000 | $1,379/SF | 2BR/2/1BA 2,031 SF | ● No Change | 2 entryies▸ |
| #2902active | FL 29 | Res 02 | $2,900,000 | $1,428/SF | 2BR/2/1BA 2,031 SF | ● No Change | 1 entryy▸ |
| #3004active | FL 30 | Res 04 | $3,700,000 | $1,396/SF | 3BR/3/1BA 2,651 SF | ● No Change | 1 entryy▸ |
| #3101 | FL 31 | Res 01 | $4,875,000 | $1,430/SF | 3BR/3/1BA 3,408 SF | ● No Change | 1 entryy▸ |
| #3103 | FL 31 | Res 03 | $3,700,000 | $1,432/SF | 3BR/3/1BA 2,583 SF | ▼ -0.7% | 3 entryies▸ |
| #3306 | FL 33 | Res 06 | $4,350,000 | $1,455/SF | 3BR/3/1BA 2,989 SF | ● No Change | 1 entryy▸ |
| #3404 | FL 34 | Res 04 | $3,900,000 | $1,471/SF | 3BR/3/1BA 2,651 SF | ▼ -1.9% | 2 entryies▸ |
| #3503active | FL 35 | Res 03 | $3,900,000 | $1,510/SF | 3BR/3/1BA 2,583 SF | ● No Change | 1 entryy▸ |
| #3505 | FL 35 | Res 05 | $3,150,000 | $1,621/SF | 2BR/2/1BA 1,943 SF | ● No Change | 1 entryy▸ |
| #3602 | FL 36 | Res 02 | $3,250,000 | $1,600/SF | 2BR/2/1BA 2,031 SF | ● No Change | 1 entryy▸ |
| #3801 | FL 38 | Res 01 | $5,400,000 | $1,585/SF | 3BR/3/1BA 3,408 SF | ● No Change | 1 entryy▸ |
| #4202 | FL 42 | Res 02 | $3,550,000 | $1,748/SF | 2BR/2/1BA 2,031 SF | ● No Change | 1 entryy▸ |
| #4303 | FL 43 | Res 03 | $4,300,000 | $1,665/SF | 3BR/3/1BA 2,583 SF | ● No Change | 1 entryy▸ |
| #4306 | FL 43 | Res 06 | $5,175,000 | $1,731/SF | 3BR/3/1BA 2,989 SF | ● No Change | 1 entryy▸ |
| #4505active | FL 45 | Res 05 | $3,650,000 | $1,879/SF | 2BR/2/1BA 1,943 SF | ● No Change | 2 entryies▸ |
| #4502active | FL 45 | Penthouse | $6,700,000 | $1,776/SF | 4BR/4/1BA 3,772 SF | ● No Change | 1 entryy▸ |
| #4604 | FL 46 | Res 04 | $4,500,000 | $1,697/SF | 3BR/3/1BA 2,651 SF | ● No Change | 1 entryy▸ |
Floor premiums are the silent multiplier in every pre-construction tower — identical floor plans on different floors carry materially different prices, and the premium per floor is not uniform. Lower floors typically command a modest per-floor increment, while upper floors accelerate as views clear neighboring rooflines and scarcity compounds. The analysis below breaks each residence type into floor bands so you can see exactly where the premium curve steepens. For buyers, this reveals where the value inflection points are. For agents, it's the data you need to explain why two units with the same layout are priced $200K apart.
Floor Premium Analysis
Tower Pricing Heatmap
Each cell represents a tracked unit. Color intensity reflects price-per-square-foot — cooler tones are entry-level, gold is mid-market, and warm tones indicate premium positioning. Hover for unit details.
The heatmap above visualizes price-per-square-foot across every unit in the tower — each cell represents one residence, positioned by floor and plan type. Cool tones (teal) mark the lowest PSF in the building; warm tones (gold through rose) mark the highest. The pattern reveals where developers have placed the most aggressive premiums and where relative value still exists. Horizontal bands of color shift indicate floor premium acceleration — when the jump from one row to the next deepens in color, the per-floor premium is steepening. Vertical clusters of warm color highlight which residence types command the highest PSF regardless of floor. Hover any cell for full pricing detail. The floor premium cards below quantify the exact per-floor increment by residence type.
Floor Premium by Residence Type
Bedroom & Stack Analysis
Pricing dynamics across three market segments — comparing east-facing stacks against premium flowthrough residences by floor, size, and price-per-square-foot.
2 Bed East
8 units tracked3 Bed Flowthrough (End Unit)
6 units tracked3 Bed Flowthrough (Interior)
8 units tracked4 Bed
1 units trackedPrice by Floor & Segment
2 Bed East — Stack Detail
3 Bed Flowthrough (End Unit) — Stack Detail
3 Bed Flowthrough (Interior) — Stack Detail
4 Bed — Stack Detail
What the Segment Data Reveals
2 Bed East — Entry Point
8 units averaging $1,541/SF across a $2.60M–$3.65M price range. Floor premiums of $50.0K/floor make higher-floor units incrementally more compelling. Spans 2 stacks (Residence 02, Residence 05).
3 Bed Flowthrough (End Unit) — Core Demand
6 units averaging $1,455/SF across a $3.75M–$5.40M price range. Floor premiums of $67.4K/floor make higher-floor units incrementally more compelling. Spans 2 stacks (Residence 01, Residence 06).
3 Bed Flowthrough (Interior) — Core Demand
8 units averaging $1,459/SF across a $3.27M–$4.50M price range. Floor premiums of $49.9K/floor make higher-floor units incrementally more compelling. Spans 2 stacks (Residence 03, Residence 04).
4 Bed — Peak Value
1 units averaging $1,776/SF across a $6.70M–$6.70M price range.
Market Positioning
How Waldorf Astoria compares to the premium tower inventory — the data your clients will ask for.
| Development | Height | Units | Avg PSF | Delivery | Status |
|---|---|---|---|---|---|
Waldorf AstoriaFeatured | 540' / 50 FL | 163 | $1,255 - $1,879 | Q4 2030 | 20.2% Sold (33 units) |
400 Central | 520' / 44 FL | 301 | $961 | Available Now | 74.1% Sold (223 units) |
Roche Bobois | 29 FL | 164 | $1,433 | Jan 2029 | Pre-Sales (40+ contracts) |
Art House | 42 FL | 244 | $877 | Available Now | 86.9% Sold (212 units) |
Pendry Tampa | 38 FL | 207 | $1,397 | Late 2026 | Under Construction |
Tampa EDITION | 26 FL | 37 | $1,547 | Available Now | Available Now — 3 Resale |
Viceroy Clearwater | 9 FL (twin towers) | 86 | $1,198 | Q1 2028 | Pre-Sales (1 pending, 5 contracted) |
Waldorf Astoria
20.2% Sold (33 units)400 Central
74.1% Sold (223 units)Roche Bobois
Pre-Sales (40+ contracts)Art House
86.9% Sold (212 units)Pendry Tampa
Under ConstructionTampa EDITION
Available Now — 3 ResaleViceroy Clearwater
Pre-Sales (1 pending, 5 contracted)How This Reshapes Your Comparables
Pricing Ceiling Reset
Waldorf Astoria has established a new pricing tier at $1,503 avg PSF, compared to peer buildings ranging from $961 to $1,433 to $877 to $1,397 to $1,547 to $1,198. Every luxury listing in this market now has a higher benchmark to reference — and every CMA you produce should reflect this shift.
Competitive Spread
The competitive set includes 400 Central ($961), Roche Bobois ($1,433), Art House ($877), Pendry Tampa ($1,397), Tampa EDITION ($1,547), and Viceroy Clearwater ($1,198). At $1,503 PSF, Waldorf Astoria commands a premium over delivered product. For clients holding inventory in peer buildings, the spread between delivered pricing and a Q4 2030 delivery creates a compelling narrative for motivated buyers.
Supply Dynamics
With 7 premium towers in the competitive set buyers have a defined set of options at this price point. For your clients, this means understanding which buildings have remaining developer inventory versus resale, and how Waldorf Astoria's Q4 2030 delivery timeline positions it against available alternatives.
Location Intelligence
150 2nd Avenue South, St. Petersburg, FL 33701 — Walk Score 97 in Downtown St. Petersburg. Every amenity your clients expect, within minutes of the lobby.
Dining & Gastronomy
Gratzzi Italian Grille
400 ft from lobbyTop-tier authentic Italian
IL Ritorno
0.2 milesJames Beard-nominated, upscale handmade pastas and wood-fired dishes
3 min walkCassis
0.3 milesFrench-American bistro, scenic bayfront terrace and craft cocktails
5 min walkRococo Steak
0.3 milesClassic steakhouse in stunning 1920s-era building
Allelo
0.4 milesMediterranean-influenced, current darling of fine dining scene
7 min walkBrick & Mortar
0.3 milesRustic-chic seasonal New American dishes
Stillwater Tavern
0.3 milesModern American tavern
The Birchwood
0.3 milesRooftop dining with waterfront views, Michelin Guide recognized
5 min walkCulture & Museums
The James Museum
Across the street$75M collection of Western and Wildlife Art
Museum of Fine Arts
0.4 miles20,000+ works spanning 5,000 years
8 min walkThe Dalí Museum
0.5 milesLargest collection of Dalí's work outside Europe
10 min walkImagine Museum
1.2 milesContemporary glass art museum
Florida Holocaust Museum
0.4 milesOne of the largest in the United States
Dr. Carter G. Woodson Museum
1.5 milesAfrican American history and culture
Parks & Waterfront
St. Pete Pier
0.5 miles$92M engineering marvel, 2-mile waterfront loop
10 min walkNorth & South Straub Parks
AdjacentCity's front yard, major event access
Vinoy Park
0.6 miles15-acre bayfront park with events and marina views
Williams Park
0.2 milesHistoric downtown park with live events
Pinellas Trail
1 block75-mile paved cycling and walking trail connecting beaches, Gulfport, and Tarpon Springs — trailhead 1 block from building
2 min walkSocial & Nautical
St. Petersburg Yacht Club
0.3 milesEstablished 1907, exclusive dining and world-class yachting
Vinoy Marina
0.6 milesPremier docking with Vinoy Resort amenities
Albert Whitted Airport
0.5 milesFBO services for private aviation, eVTOL air taxi readiness underway
The Vinoy Renaissance Resort
0.5 milesHistoric 1925 landmark resort, private club dining, spa, and marina
10 min walkCross-Bay Ferry
0.5 milesPassenger ferry to downtown Tampa, scenic 50-minute crossing
10 min walkEntertainment & Nightlife
Mahaffey Theater (Duke Energy)
0.4 milesMajor performing arts and concert venue
Jannus Live
0.3 milesIconic outdoor concert venue in downtown courtyard
American Stage
0.3 milesTampa Bay's longest-running professional theater
The Floridian Social Club
0.3 milesLive music and social events venue
Al Lang Stadium
0.4 milesHome of Tampa Bay Rowdies (USL), waterfront concerts and major events
8 min walkTropicana Field
0.8 milesFuture mixed-use redevelopment — new MLB stadium, 6M+ SF master plan
15 min walkWellness & Retail
Woodhouse Spa
0.2 milesHydraFacials, volcanic stone massages, private suites
Jackie Z Style Co
0.3 milesPremier fashion, designer brands, personal styling
Sundial St. Pete
0.2 milesOpen-air shopping, dining, and entertainment complex
Medical Security
Bayfront Health
0.5 milesLevel II Trauma Center, 24/7 emergency
Johns Hopkins All Children's
0.6 milesWorld-class pediatric, nationally ranked
St. Anthony's Hospital
1.1 milesPremier heart & vascular center
Airport Access
FBO services for private & charter aviation
City task force recommends eVTOL air taxi readiness (Feb 2026)
FBO and private terminal services available
Advisory Insight
Why This Location Is Globally Rare
Few addresses in the United States — or the world — place Michelin-recognized dining, world-class museums, a waterfront promenade, championship soccer, a 75-mile cycling trail, and private yacht club access all within a 10-minute walk of the lobby.
Add a passenger ferry to a neighboring major city, private aviation minutes away, and a Walk Score of 97 — and the convergence is virtually unmatched at this price point in any U.S. luxury condo market.
Specifications & Policies
The specifications and residence policies you need to qualify buyers and set expectations.
Building specifications are where marketing narratives meet structural reality — ceiling heights, floor counts, unit mix ratios, and average PSF tell you whether a development is positioned to compete or to lead. The data below captures the engineering and design commitments that are locked in at construction: these are not aspirational bullet points, they are contractual deliverables filed with the DBPR. Residence policies (pets, rentals, parking) follow the specs because they directly affect resale liquidity and rental income — two factors every buyer and agent should evaluate before contract.
Mixed-Use Program
Storm Resiliency
Residence Policies
- •2 pets max, breed restrictions apply
- •Large pets OK (61-100 lbs)
- •Dedicated pet spa on-site
- •Verify breed restrictions with condo docs
- •1x per year maximum
- •6-month minimum lease period
- •Association approval required
- •Critical for investment buyers — verify with condo docs
Advisory: 1x/year rental with 6-month minimum is more restrictive than competitors (Reflection allows 2x/year). Position as exclusivity benefit: maintains resident quality, prevents STR transience. Critical investor disclosure.
- •2 valet spaces included
- •No self-park
- •EV charging stations available
- •Additional spaces: confirm pricing with sales office
World-Class Amenities
Signature amenity spaces spanning 43,000 SF of amenity space including a 20,000 SF pool deck.
Peacock Alley Sky Lounge
Rooftop sunset bar, pool deck, and amenity terrace inspired by Waldorf Astoria's historic gathering space
Resort-Style Pool Deck
Two infinity-edge pools including 160-ft east pool, dual spas, lounge areas, and poolside bar
Holistic Wellness Center
Private massage rooms, his/her sauna, steam rooms, and state-of-the-art fitness studio
Youth Entertainment Club
Dedicated kids and teens entertainment and activity center
Golf Simulator
Private golf simulation experience for residents
Pet Spa
Dedicated grooming and pampering facility for resident pets
EV Charging Stations
Electric vehicle charging infrastructure in parking facility
Michelin Dining
Approximately 10,000 SF public restaurant space at street level
Residence Collection
Six distinctive floor plans across levels 21–46, each with private terraces and floor-to-ceiling bay views.
Residence 01
FL 21-46Residence 02
FL 21-46Residence 03
FL 21-46Residence 04
FL 21-46Residence 05
FL 21-46Residence 06
FL 21-46Residence Features
Fully finished residences with curated fixtures, premium appliances, and smart home integration — designed by world-renowned BAMO.
Chef's Kitchen
- Sub-Zero refrigeration
- Wolf cooking appliances
- ITALKRAFT cabinetry
- Marble countertops and backsplash
- Premium fixtures and hardware
Spa Bathrooms
- Waterworks fixtures throughout
- Italian bathroom vanities
- Stone countertops and surfaces
- Frameless glass shower enclosures
- Soaking tubs in primary bathrooms
Smart Home
- Pre-wired smart home technology
- Integrated lighting control systems
- Climate control automation
- Digital entry systems
Residence Finishes
- Fully finished residences by BAMO
- Semi-private elevator landings
- Private foyer entry
- Panoramic floor-to-ceiling windows
- Expansive private terraces with bay views
- Custom-built closets by BAMO
- 10-foot ceiling heights
- Premium flooring throughout
Residence & Amenity Gallery
13 renderings showcasing the interiors, amenity spaces, and lifestyle of Waldorf Astoria.
The Waldorf Astoria Advantage
The tangible advantages your clients receive from owning in a Hilton-managed branded residence.
24/7 Waldorf Concierge
Hilton-managed operations with dedicated concierge, doorman, valet, bellman, and emergency maintenance. Predictable expense ratios with institutional-grade oversight — no HOA board surprises.
15-25% Resale Premium
Branded residences command 15-25% resale premium vs. non-branded peers. The Waldorf name accelerates marketing, compresses days-on-market, and reduces price negotiation.
Hilton Honors Diamond
Automatic Diamond status with priority access to 8,300+ Hilton properties globally. Room upgrades, executive lounge access, worldwide discounts—tangible lifestyle value your clients will use every quarter.
Standard Services
Included with ownership
- 24-hour concierge
- Full-time doorman
- Valet parking
- Bellman services
- Emergency maintenance
- Package reception and storage
- Common area maintenance
À La Carte
White-glove add-ons
- Housekeeping services
- Dry cleaning and laundry
- In-residence dining
- Personal shopping
- Event planning
- Pet care services
Hilton Honors Diamond
Automatic with ownership
- Automatic Hilton Honors Diamond status
- Access to 8,300+ Hilton properties worldwide
- Complimentary room upgrades when available
- Executive lounge access globally
- Priority booking and late checkout
- Points earning on eligible purchases
A Day at the Waldorf
Branded residences differ from conventional condominiums in one fundamental way: the hotel operator manages the building as an extension of their global hospitality standard. Here is what that means in practice.
Arrive to a Managed Lobby
Full-time doorman and bellman greet residents by name. Valet retrieves your car before you reach the porte-cochère. Packages are already sorted and held at the front desk.
Wellness Center & Pool Deck
A Level 18 wellness center with private massage rooms, his/her sauna, steam rooms, and a state-of-the-art fitness studio. 20,000 SF resort-style pool deck with dual infinity-edge pools and cabanas.
Concierge-Managed Living
Your concierge arranges dinner reservations, coordinates housekeeping schedules, accepts deliveries, and handles maintenance requests — the same service model as a Waldorf Astoria hotel, applied to your home.
Peacock Alley Sky Lounge
Level 47 rooftop sunset bar inspired by the original Waldorf Astoria's legendary gathering space. Private resident events, curated wine programs, and panoramic Gulf views from 500+ feet.
In-Residence Dining & Services
À la carte in-residence dining, dry cleaning pickup, personal shopping, event planning, and pet care — available on demand through the concierge desk, billed separately from HOA.
Michelin Dining
A 10,000 SF signature restaurant at street level, accessible to both residents and the public. Walking-distance dining without leaving your building — a hallmark of the branded residence model.
How Hotel Management Changes Ownership
Unlike a traditional condominium where an elected HOA board manages operations, Waldorf Astoria residences are operated by Hilton’s dedicated hospitality team. This creates a fundamentally different ownership model.
Professional Operations, Not a Volunteer Board
Hilton deploys a dedicated hospitality team — general manager, concierge staff, engineering, and housekeeping — trained to their global brand standard. No elected HOA board managing day-to-day operations. Predictable expense ratios backed by institutional oversight.
Consistent Service Quality
The same guest-service training protocols used across 8,300+ Hilton properties apply to your home. Staff turnover, training standards, and service benchmarks are managed by Hilton corporate — not left to individual board decisions.
Brand-Protected Asset Value
Waldorf Astoria enforces design guidelines, common-area maintenance standards, and operational benchmarks that protect the brand identity over time. This institutional stewardship is what generates the 15-25% resale premium documented across branded residence portfolios globally.
Global Mobility for Owners
Automatic Hilton Honors Diamond status connects owners to the worldwide Hilton ecosystem — preferred rates, room upgrades, executive lounge access, and late checkout at any of the 8,300+ properties. Ownership here travels with you.
The Waldorf Astoria Residences Network
St. Petersburg joins a portfolio of 20+ Waldorf Astoria Residences worldwide. Owners belong to a global network spanning gateway cities and resort destinations.
Designed by BAMO
Every residence is delivered fully finished by BAMO, the internationally acclaimed design firm behind the Waldorf Astoria Beverly Hills, the Four Seasons Resort Maui, and private estates across six continents.
Living Spaces
- Fully finished residences by BAMO
- Semi-private elevator landings
- Private foyer entry
- Panoramic floor-to-ceiling windows
- Expansive private terraces with bay views
- Custom-built closets by BAMO
- 10-foot ceiling heights
- Premium flooring throughout
Chef's Kitchen
- Sub-Zero refrigeration
- Wolf cooking appliances
- ITALKRAFT cabinetry
- Marble countertops and backsplash
- Premium fixtures and hardware
Spa Baths
- Waterworks fixtures throughout
- Italian bathroom vanities
- Stone countertops and surfaces
- Frameless glass shower enclosures
- Soaking tubs in primary bathrooms
Smart Home
- Pre-wired smart home technology
- Integrated lighting control systems
- Climate control automation
- Digital entry systems
Project Milestones
Key milestones from approval through projected delivery — the narrative your clients need to understand this project's trajectory.
City Council Approval
St. Petersburg City Council unanimously approved the landmark development. Originally proposed at 49 stories, later increased to 50.
Sales Launch
Whisper campaign began April 25, with hard launch following shortly after. Sales gallery opened at City Center, 100 2nd Ave S. Three contracts processed during whisper phase alone.
$27M Record Penthouse
Duplex penthouse on floors 49-50 sold for $27M—a new Tampa Bay all-time residential price record. Nearly 11,000 SF with 50-ft rooftop pool and private movie theater.
First 89 Days — 16 Units Sold
16 units (9.8% of inventory) absorbed in the first 89 days of sales. Pace exceeded comparable branded pre-construction projects which typically require 12–18 months to reach this threshold.
$100M Milestone
Surpassed $100 million in contracted presales — the fastest-selling condominium on the West Coast of Florida.
$175M+ Milestone
Smith & Associates (David Moyer) confirms $175M+ in total contracted sales — 75% increase over the $100M milestone in just 6 months. Premium inventory absorbing first: upper floors and 4BR penthouses at $3.75M+ drove the average contract to ~$3.0M vs $2.6M 2BR entry price.
Projected Groundbreaking
Construction expected to begin pending sales velocity milestones. Approximately 30 months of construction once started.
Projected Sellout
At ~4.8 units/month velocity, 105 remaining units project to sell out by Q2 2028 — 2 years ahead of the original Q4 2030 estimate.
Press & Market Evidence
Major press coverage and market milestones validating the development's positioning and pricing power.
- •50-foot private rooftop pool
- •Private movie theater
- •Unobstructed panoramic bay views
- •Two full stories of living space
Set Tampa Bay all-time residential price record on July 22, 2025. Previous Tampa Bay record: $11.6M (Ritz Carlton Tampa, 2021). Previous St. Pete record: $8.25M.
Waldorf Astoria Penthouse Near Tampa Sold for Record $27 Million
“There's a race starting for who can put out high-end branded condos in the cities on Florida's West Coast.”
— Ryan Shear, Managing Partner, PMG
Waldorf Astoria Residences hits $100M presale milestone
“The fastest-selling condominium on the West Coast of Florida.”
— David Moyer, Smith & Associates
South Florida's Real Estate Center of Gravity Is Finally Moving West
Waldorf Astoria St. Pete is now a $500 million project
“I think this is going to be that landmark building for Tampa Bay and St. Pete.”
— Jon Glickman, Acquisition Director, PMG
Sales launch at Waldorf Astoria condos, St. Petersburg's new tallest tower
“Once we get this up and prove our price point, I think you're going to see other luxury brands come into the city.”
— Kevin Maloney, Founder & CEO, PMG
St. Pete Lays Groundwork for Air Taxis at Albert Whitted Airport
“the next transformational chapter of aviation”
— Ed Montanari, Chair, Advanced Air Mobility Task Force
Transaction Structure
Deposit structure and institutional lender contacts — everything for a smooth pre-construction close.
Pre-construction financing operates on a fundamentally different structure than a standard resale purchase. There is no mortgage at contract — buyers put down a deposit (typically 20-30% of the purchase price) in stages over the construction period, and the balance isn't due until closing, which can be 18-36 months out. This means the buyer needs liquidity for the deposit schedule but does not need a mortgage commitment until the building is ready to deliver. For properties in this price tier, closing will typically require a jumbo loan with stricter qualification parameters: higher credit scores, lower debt-to-income ratios, and significant cash reserves. The data below breaks down the exact deposit schedule, qualification benchmarks, and institutional lenders experienced with this building — the operational detail you need to structure a smooth transaction.
Pre-Construction Deposit Structure
Strategy: Buyers typically secure pre-approval 6-12 months before delivery, not at contract signing
Institutional Lender Relationships
Bank of America Private Bank
Jumbo mortgages for UHNW clients
JPMorgan Chase Private Client
Relationship-based luxury financing
Wells Fargo Private Mortgage Banking
Jumbo & super-jumbo products
Northern Trust
Ultra-high-net-worth lending
Advisory: Engage jumbo specialist 12-18 months pre-delivery for docs/reserves. UHNW: portfolio loans via private banks offer flexible underwriting. International buyers: 90-120 day approval timeline.
Purchase & Condo Documents
Review the purchase agreement and condominium documents for this development.
Sales Team & Gallery
Connect with the exclusive listing team to schedule private tours and access current availability.
Sales Executives — Direct Contact
Source Notes & Advisories
Transparency for trusted advisors — documented discrepancies between official sources with our resolution methodology.
Delivery date varies across sources. Fact Sheet states "2028–2029" while Forbes (April 2025) states "2030." Construction timeline is ~30 months from groundbreaking.
Source Comparison
Resolution: Q4 2030 used per MLS Proj Comp Date (12/31/2030) — supersedes earlier Forbes estimate.
Official sales materials contain conflicting figures for Feldman Equities' experience and portfolio size.
Source Comparison
Resolution: Brochure figures used (40 years, 2.5M SF) — newer publication with "Currently" qualifier to signal point-in-time data.
Official sales materials cite different PMG project counts.
Source Comparison
Resolution: Brochure language used — more specific and consistent with PMG public materials.
Penthouse square footage is reported as approximate across all sources.
Source Comparison
Resolution: ~11,000 SF used with tilde to indicate approximate figure. Exact SF unavailable — penthouses are custom configurations.
City Center (existing building on site) is 100 2nd Ave S. Waldorf tower address may differ upon completion.
Source Comparison
Resolution: 150 2nd Avenue South used per Fact Sheet — the designated address for the new tower.
Amenity deck floor level not explicitly stated in official sales materials. Press articles reference 18th floor.
Source Comparison
Resolution: Level 18 used per press consensus. Confirm with sales office for final floor assignment.
Pricing reflects the developer's January 2026 pre-construction price sheet. Prices are subject to change and vary by floor, view, and availability.
Source Comparison
Resolution: All pricing shown with advisory that it represents developer sheet rates subject to change. Contact sales office for current availability.
Two units (3103 and 3404) show documented price decreases. Both were listed on Stellar MLS via Smith & Associates at premiums above the developer pricing sheet — unit 3103 at $3,725,000 (+$25K / +0.68%) and unit 3404 at $3,975,000 (+$75K / +1.92%). Both MLS listings were withdrawn on 11/25/2025. In January 2026, both units reappeared on the developer's Featured Availability price list at their original sheet prices ($3,700,000 and $3,900,000 respectively), representing effective price decreases of $25K and $75K from their most recent asking prices. This is significant because price decreases in a pre-construction luxury development are uncommon and suggest the MLS premiums tested the ceiling of market tolerance for these specific floor/residence combinations.
Source Comparison
Resolution: Both units priced at developer sheet prices ($3,700,000 and $3,900,000). MLS premium experiment appears to have been abandoned. Price trend marked as "down" in pricing ladder with full provenance documented.
All data sourced from official sales materials, floor plans, and verified press coverage. Where sources conflict, resolution methodology prioritizes the most recent official publication. Contact the sales office to confirm current pricing, availability, and specifications.
World-Class Team
The developer, architectural, and interior design principals behind this landmark project.
Property Markets Group
Founded by Kevin Maloney in 1991, PMG has completed over 150 real estate transactions including over 80 residential buildings in Manhattan. Led by Managing Partners Ryan Shear and Dan Kaplan, PMG's portfolio includes 111 W. 57th St. on Billionaire's Row—the second tallest residential building in the Western Hemisphere at 1,428 feet.
Feldman Equities
Over 40 years developing and acquiring 11M+ SF of commercial real estate with aggregate value exceeding $3B. Currently owns and manages 2.5 million SF of Class-A commercial space in Florida, including the City Center building at the Waldorf site.
City Office REIT
Publicly traded REIT and joint venture partner. Co-owner of the City Center office building at 100 2nd Ave. S with Feldman Equities and Tower Realty Partners.
Cube 3
Dynamic design team providing innovative solutions for architectural and planning challenges. Designed the tower with a narrow podium separating amenity deck and residences from lower floors, creating the illusion that the residential tower floats above the city.
BAMO
Over 30 years creating captivating environments worldwide. Curated fully finished residences with custom-built closets, ITALKRAFT cabinetry, marble countertops and backsplash, Italian bathroom vanities, and smart home technologies. Trusted worldwide for interpretive skill matched by rigor and ingenuity.
What Buyers Are Saying
Curated reviews from verified buyers and residents